Case Study

A Timeless Digital Solution

Meeting a growing international audience with an e-commerce vanguard.

Flatlay of iPad and iPhone with the Teilor jewellery commerce website using Orium's Elastic Path Accelerator.

Over the past two decades, Teilor has grown from a family-run boutique to a renowned jewelry enterprise spanning fifty shops across three countries. They partnered with Orium to address the growing, changing, and increasingly complex needs of both the jewelry business and their international audiences. Leveraging Orium’s Elastic Path Accelerator, we were able to craft a future-proof digital e-commerce presence as personalized and timeless as the pieces they offer.

Time saved with the Orium Elastic Path Accelerator

2 months

Weeks to second locale and major new features


Pre-integrations leveraged


Screenshot's of Teilor's commerce website using foundations from Orium's Elastic Path Accelerator to display products.

Custom Commerce Foundations

With ambitious international growth plans and an urgent expansion of their e-commerce offerings during COVID-19 shut-downs, Teilor needed a custom composed solution that offered extensibility and the ability to deliver new features quickly. Orium’s Elastic Path Accelerator provided the foundations for rapid time-to-value and highly scalable development, facilitating their new website launch in multiple markets with ease.

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Screenshot of a ring and earring on Teilor's website with the website search bar above each product, and pricing below.

Enhanced Retail Experiences

International e-commerce market expansion isn’t easy. Key considerations like language and currency differences require a high degree of flexibility and customizability in an architectural approach. With a headless commerce solution, Teilor can quickly build, scale, and enhance new site versions as they move into new markets, offering their customers industry leading and in-demand services across their channels, such as the ability to buy online but pay on delivery.

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Screenshots of the Teilor Jewellery website. There is a bracelet product page showing details about the piece and inclues the interactive size picker.

Improved Page Performance

As the e-commerce market grows, consumer expectations around page load times and content relevancy grow, too. Nailing both requires not only strong site performance, but also a high degree of interplay between data control and content. Orium worked with Teilor to deploy a web solution that provides high performance as well as both standardized product data and flexible content.

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Orium’s Elastic Path Accelerator allowed our team to deploy the foundations of its composable commerce suite, while enabling us to quickly launch new experiences and locales built on best-in-class headless technologies.

Dana Nicula - Digital Architect & Chief PO, Teilor