Article
Composable DXP: Moving Beyond Traditional Suites
70% of enterprises are adopting composable DXP, a smarter path to agility, scalability, and ROI. It’s a fundamental shift in how digital experiences are built, managed, and optimized.
Content & Digital Experience
Content That Scales, Experiences That Perform
Build smarter content systems that scale across channels, adapt in real time, and support agents and AI from day one.
Explore our other solutionsProven Partners Across the Content Ecosystem
Working with leading platforms across the CMS, DXP, DAM, and hosting ecosystem to build flexible, scalable foundations that fit your environment— not force it to change.
Verticals We Serve
Whether you’re selling products, delivering care, operating complex supply chains, or managing regulated offerings, your content needs to be clear, current, and easy to use. We help teams in retail, manufacturing, health & life sciences, and insurance & finance build CMS and DXP foundations that support those needs—content-heavy sites, marketing hubs, product portals, and regulated information delivery—and make room for AI when you’re ready.
Retail & Commerce
Content for Retailers
Speed + Scale: Content That Works Smarter
Get products to market faster with a CMS that takes care of the repetitive work. We help retailers use AI and automation to plan, create, and publish content across every channel without slowing teams down.
AI-Augmented Workflows
Streamline content planning, creation, approvals, and publishing with agents and embedded AI. Enable human-in-the-loop authoring and reduce time-to-market for campaigns.
Smart Automation for Retail Channels
Automate tagging, translation, and modular reuse. Build once, deploy everywhere— with fewer manual steps and stronger results.
Scaling Sales
Improve the speed and consistency of publishing flows and campaigns to deliver better content, faster. Activate new features and unlock underused CMS capabilities that drive conversions.
Manufacturing
Made for Complex Product Businesses
Better Data. Clearer Product Experiences
Stronger digital experiences start with integrated data. We connect your CMS to the systems that run your business—product data, supply chain signals, and more—so content, context, and insights flow cleanly across your stack. This creates order and consistency in complex product datasets, helping teams deliver accurate information across global catalogs and channels.
Structured for Activation
Organize product details, documentation, and content so they flow cleanly into your DXP. Support accurate specs, clearer discovery, and consistent product stories across every touchpoint.
Real-Time Experience Sync
Ensure product and content data stays current across your CMS, DXP, PIM, DAM, and CRM with real-time orchestration and low-latency delivery so customers get the latest information everywhere they engage.
Future-Ready Experience Infrastructure
Build a stable foundation for your CMS and DXP migration that respects your legacy systems and supports your modernization plans. Reduce operational friction, strengthen data consistency, and deliver more reliable product experiences at scale.
Health & Life Sciences
Compliant Content by Design
Structured, Accurate, and Easy to Govern
Modernizing content systems for regulatory-heavy environments requires accuracy, traceability, and clear controls. Our structured models ensure accuracy, support consistent multichannel delivery, and make AI safer and more effective across every touchpoint.
Translations at Scale
Support compliant translation and localization workflows. Ensure terminology stays consistent with controlled vocabularies and make multilingual reuse easier across global teams.
Clear, Auditable Workflows
Give your teams transparent approval paths, version control, and review history so every change is traceable. Maintain speed without compromising compliance.
Governance Without Roadblocks
Introduce structured content models and permissions that enable efficient medical/legal review. Keep oversight strong while removing the slowdowns that typically come with regulated publishing.
Insurance & Finance
Built for Regulated Industries
Content That Stays Accurate, Compliant, and Ready for AI
Your content now serves clients, advisors, and intelligent systems. We help your teams structure information so it stays accurate, traceable, compliant, and easy to deliver— whether it’s consumed by people, automated agents, or integrated platforms.
Procurement Support
Get the documentation, security evidence, and governance models procurement needs to confidently evaluate and approve the CMS, experienced in at-scale compliance.
Real-Time Personalization
Enable on-the-fly audience targeting and dynamic content delivery of rates, product details, eligibility rules and more using first-party data and contextual signals from your systems.
Data-Driven Compliance & Continuous Improvement
Bring testing, analytics, and usage insights together so content stays accurate and aligned with regulatory requirements, making it more effective, consistent, and trustworthy with every interaction.
AI That Works Inside Your Content System
Smarter workflows, safer automation, and content ready for whatever comes next.
AI works best when it’s built into the tools your teams already use. We design CMS and DXP foundations where AI helps with everyday tasks like drafting, tagging, translating, and structuring content so it’s easier to publish and reuse across channels. Every AI action stays traceable and reviewable, with guardrails that keep people in control. And as agentic systems take on more work, we structure your content so it can be easily found, understood, and used to power better experiences.
Build a Content System That Can Keep Up
A modern CMS or DXP should make it easier to publish, automate, and scale your digital experiences, not add work. We help you design content systems that stay flexible, integrate cleanly with the rest of your stack, and are ready for AI when you are.
We needed to move away from our custom-built commerce solutions and build a sustainable ecommerce experience that could flex, adapt, and grow with our business.
Bryan ZieglerHead of Product Management, Spoonflower
Our Services
Everything you need to modernize your CMS or replace a legacy DXP. We help teams move safely off platforms like AEM and Sitecore with structured content models, automated migrations, and a clear plan that reduces risk and supports governance, compliance, and scale.
Strategy & Assessment
A clear plan, fewer surprises, and the confidence that you’re making the right platform decisions.
- CMS and DXP audits
- Content model and IA review
- Governance and workflow assessment
- Vendor selection and RFP support
- Risk and compliance evaluation
- Migration readiness planning
Architecture & Implementation
Cleaner structures, connected systems, and a platform your teams can actually use.
- CMS and DXP implementation
- Content modeling and structured schema development
- Metadata and search strategy
- Design systems and integrations
- Legacy system support and replatforming
- Content and platform migration
Workflow & Optimization
Faster publishing, fewer bottlenecks, and consistent delivery across every channel.
- Workflow design and automation
- Role-based permissions and approval paths
- Personalization setup and targeting rules
- Governance models that scale
- AEO and GEO content readiness
AI Enablement
Practical, low-friction AI that saves time and prepares your content for both human and automated experiences.
- AI-assisted drafting and editing
- Smart tagging, translation, and enrichment
- Content structuring for LLMs and agentic systems
- Safe AI workflows with auditability and human oversight
- Intelligent recommendations and automation
Systems That Meet Your Needs
Expertise in structured content & composable architectures, built through years of large-scale commerce and operational projects.
Experience in regulated and complex environments, including telecom, health, financial services, and multi-brand enterprises.
A partner-led approach, working closely with Contentstack, Contentful, Bynder, and Lilt to ensure every implementation aligns with governance, compliance, and procurement requirements.
Additional Resources
Dive deeper into how a modern DXP can help you unlock the power—and value—of AI-enabled content at scale.
Read Article
Article
Content Planning for a Composable DXP
What lives where? Key considerations for headless content architecture to ensure business users and technologists alike are able to unlock the full value of a composable DXP.
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Contentstack Edge: The Adaptive DXP
The new solution from Contentstack combines intelligent content and real-time first-party customer data powering the future of marketing and digital experiences.
Better CMS for Your Business
Modernize your content foundation with structured models, clear governance, and workflows that help your teams move faster— now and as AI evolves.
More Solutions
Enterprise Commerce
Learn MoreBuild modern commerce experiences with a composable foundation that improves performance, reduces complexity, and gives your teams more control.
Agentic Systems
Learn MoreTransform how work gets done with agentic systems that coordinate decisions, actions, and automation across your stack, so your teams move faster and scale impact.
