Case Study
A Tailored Platform Experience
A unified employee and customer experience for a best-in-class solution, and the MACH award winner for Best Retail Project.
For over 65 years, the name Harry Rosen has been synonymous with luxury menswear in Canada. Harry Rosen brought brands such as Brunello Cuccinelli, Ermenegildo Zegna, and Moncler to Canadian shoppers and in 2018, they partnered with Orium to bring next generation digital experiences to their clientele. Needing a digital experience to match and enhance their high-end in store experience, Orium embarked on a broad engagement with Harry Rosen to connect clients, employees, and systems management in one comprehensive platform. The result is an award-winning digital retail experience showcasing the best of what MACH technologies can do.
WINNER - BEST RETAIL PROJECT
MACH AWARDS 2022
Black Friday sales rate
3x YOY
HOLIDAY DOWN TIME
None
DIGITAL SALES YOY, DEC.
2.5x
CONVERSION RATE
120%+
Commerce Acceleration
Lightning fast speed, rapid time-to-value, and designed with MACH principles, Orium’s Accelerator was the perfect solution for Harry Rosen’s ambitious replatform. Leveraging proven commerce patterns for the foundation of the experience, our accelerator enabled us to focus energy where it matters most: on building out the custom experiences that set Harry Rosen apart.
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Retail Infrastructure
Retail data is notoriously tough— complex product models, heavy reliance on legacy systems, and high-velocity data movement all make commerce for the enterprise difficult. When Harry Rosen came to Orium with a sharp eye to the future, we knew they needed a lasting, adaptable platform that could harness data as a core material, enabling them to keep pace with a rapidly changing market and expanding consumer base.
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Experimentation & Roadmap Development
Now more than ever, businesses need to be able to respond quickly to new market realities. Leveraging a best-in-class retail platform, Orium worked with Harry Rosen to experiment on new interfaces, piloting new experiences in sales and customer support. With strategic roadmap development, Orium was able to ensure Harry Rosen could continue to invest in smart experimentation that allows them to push next generation customer experiences forward.
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Loyalty Enablement
For nearly seven decades, Harry Rosen has excelled at building meaningful relationships. Finding new ways to extend those relationships and create value for their customers is always top of mind, which is why revising their loyalty program—Club Harry—to integrate seamlessly within their modern, high-value customer experience was a pillar of optimizing their digital transformation.
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