Powering a Manufacturer's Move to Direct-to-Consumer Commerce
Modernizing Big Ass Fans' commerce and content stack to launch a global direct-to-consumer experience.
Big Ass Fans is a global manufacturer of high-performance fans and lighting, known for engineering products built for commercial, industrial, and residential customers around the world. After decades of serving B2B markets through channel partners and distributors, the company set out to reach consumers directly, and quickly recognized that their legacy Magento and WordPress stack couldn't support the direct-to-consumer experience they were after. Big Ass Fans partnered with Orium on a composable replatform, modernizing both the commerce and content layers, along with personalization capabilities in parallel to support a global DTC launch.
Composable Foundations for Multi-Market Growth
Migrating from a legacy Magento and WordPress stack to a composable commerce architecture built on a hybrid front-end accelerator between BigCommerce Catalyst and the Orium Accelerator. Orium delivered a performant US direct-to-consumer experience and the multi-store framework Big Ass Fans needed to expand across regions.
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Visual Editing for a Composable Storefront
Moving Big Ass Fans' content layer to Contentstack and instrumenting Visual Builder for in-context editing, Orium gave the marketing team direct control of a structured content model that serves the direct-to-consumer audience.
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