Article
Good B2B Products Aren't Good Enough Anymore
Wholesale buyers are choosing suppliers based on how easy it is to buy. Here's what that means for distributors.
Orium’s B2B Accelerator
Better B2B Experiences at Scale
Boost efficiency, increase adaptability, and bring modern commerce experiences to market faster with Orium's B2B Accelerator.
Modern B2B Commerce, Built to Move Fast
B2B buyer expectations are changing fast, and the pressure to deliver consumer-grade experiences while managing complex account structures, pricing, and workflows is only growing. Orium's B2B Accelerator gives you a running start. Pre-built composable integrations, proven storefront components, and flexible architecture mean you can streamline operations, simplify account management, introduce modern payment options, and make it easy for customers to buy from you, again and again.
Learn More
A Composable Foundation, Ready to Go
Orium's B2B Accelerator is built on a modular, composable architecture with commercetools at the core, giving your business an adaptable, scalable foundation without starting from scratch.
Tailored for B2B Commerce
Modern B2B demands more: account-specific pricing, buyer roles and business units, multi-locale support, approval workflows, and quote management. Orium's B2B Accelerator handles the complex engineering so your team doesn't have to.
Custom Where It Counts
Pre-built integrations and proven patterns accelerate time to market and reduce risk, freeing your team to focus on the custom experiences that differentiate your business.
Built for Efficiency, Built for Growth
From simplified reordering and shopping lists to recurring order scheduling and buyer management, every capability in the accelerator is designed to remove friction from B2B purchasing and help your business scale.
Get Started Today
Get to market faster with proven, pre-integrated technologies, and expert support from the team that built them.
Featured Integrations
Report
Agentic Commerce: The Structural Shift Beneath the Hype
Explore the deeper structural shift behind agentic commerce, and what organizations must do now to remain visible, trusted, and competitive in an AI-mediated market.
Orium's B2B Accelerator represents exactly what we want to see from partners— enterprise-grade architecture that meaningfully reduces time to value for customers.
Orium’s Accelerators provide the foundations of a curated commerce suite, accelerating your ability to deliver premium digital experiences.
Scott CanneySenior Director, Product Management, SiteOne
Accelerator Benefits
Engineered for Every Touchpoint
Expand your commerce experience beyond the web to every customer touchpoint with a headless architecture that gives you the flexibility to go wherever your buyers are.
Decisions Made Easier
Simplify technology selection with comprehensive, opinionated playbooks covering B2B commerce, data activation, and retail operations— built from real client work.
Built for Speed
Accelerate time-to-value while remaining adaptable by leveraging out-of-the-box foundations that mean assembling your B2B commerce suite doesn’t have to take months.
Incremental Path to Value
An incremental delivery approach drives faster ROI, whether you’re starting with a new region, customer type, purchasing approach, or product line.
Proven and Performant
Built on years of real composable commerce engagements, the accelerator is a mature, tested solution with over 160 pre-built components and patterns ready to extend.
A Complete Solution
Start with great experiences, add the components needed to measure every initiative, and build toward a complete omnichannel commerce solution. With the right technical foundation, there's no ceiling on what your brand can achieve.
Core Features
Adaptable Modern Frontend
Built on Next.js and React, the accelerator gives you a fast, flexible frontend, ready to deliver consumer-grade experiences to B2B buyers.
Agent-Ready Architecture
Compatible with commercetools MCP and Agent Gateway, the accelerator supports AI agents and automated workflows out of the box, enabling AI-assisted purchasing, intelligent customer interactions, and automated procurement without re-architecting your platform.
Search & Product Discovery
Powerful search and merchandising tools—including integrations with Algolia, Bloomreach, Coveo, and Constructor—make it easy for B2B buyers to find, filter, and act on your catalog.
Real-time Content Management
Integrate with Contentstack, Contentful, or Amplience to give your team full control over content, with multi-locale support and flexible merchandising across every page type.
Advanced B2B Purchasing Workflows
From buyer-specific pricing and approval workflows to quote management, recurring orders, and 1-click reordering, every purchasing scenario your B2B buyers need, built in.
Business Unit & Account Management
Enable buyers to self-manage their teams and permissions. Buyer Admins can manage associates, business units, spend limits, and approval chains with no custom development required.
Talk to Our Team
Orium's B2B Accelerator gives you the modularity and scalability of composable commerce with the speed and time-to-value of a pre-built solution. Learn how we can help your business get to market faster with the modern B2B experience your buyers expect.
Orium’s Accelerators provide the foundations of a curated commerce suite, accelerating your ability to deliver premium digital experiences.
Read More
Report
CCRA 2026: The Agent-Ready Enterprise
Composable Commerce Reference Architecture: 2026 is the blueprint for navigating the dual pressures of finishing the work of modernization while preparing for the agent-driven economy.
Get Started Today
A composable commerce foundation lets you dream big, build your brand, and meet future needs — at your pace. An accelerator gets you there faster. We can show you how.
