The transformation began with a targeted Beta release, introducing the new platform to a select subset of customers. This allowed the client to refine the experience before scaling, focusing on:

• A fully customized UX/UI aligned with the client's operational needs and customer expectations.
• A foundational ordering flow that streamlined the customer experience, enabling seamless browsing, cart management, delivery selection, and order placement.
• A controlled rollout approach that ensured platform stability and validated the core experience before wider adoption.

The Beta release was a critical milestone, as it set the foundation for the client's transition to composable commerce. The implementation of commercetools Core and Frontend provided a flexible, API-first commerce engine that integrated seamlessly with their internal APIs, ensuring high performance and stability. Algolia was introduced as a powerful search engine, allowing them to implement account-based visibility rules, ensuring customers only saw relevant products based on their account permissions. A new unified login system simplified authentication, reducing friction in the user journey. To facilitate adoption and ease onboarding, Orium implemented Appcues, enabling the client to create guided tutorials for customers and internal teams to navigate the new system efficiently.

The Beta launched on time and under budget, demonstrating the efficiency of a composable approach and allowing the team to begin gathering customer feedback immediately.

Following the Beta, the client expanded adoption to a larger cohort of customers, introducing bi-weekly feature releases informed by customer feedback. Key improvements included:

• Enhanced Algolia search for better product discovery, with visibility rules tailored to customer accounts.
• GA4 tracking to provide real-time insights into customer behavior and optimize the experience.
• Expanded order modification and delivery options, offering greater flexibility for customers and improved fulfillment workflows.
• Order management tools, streamlining reordering for customers and District Sales Representatives (DSRs).
• DSR-assisted ordering capabilities, allowing sales reps to manage the process on behalf of customers when needed.

Ongoing collection of feedback and continuous improvement cycles meant that even as a host of new features were rolled out, the team was able to remain focused on customer experience and ensuring the new digital solutions met the core needs of both clients and reps. The steady rollout of new capabilities also gave the team momentum and supported buy-in for the third phase of work.

The third phase focused on scalability, collaboration between customers and sales teams, and continuous improvement. Key outcomes included:

• Load testing and a mock launch to ensure system readiness for mass adoption.
• A full platform rollout to the remaining eligible customers, including to the largest markets.
• Increased customer satisfaction and positive sentiment by 88%, demonstrating the success of the transition.
• Adjustment to release schedule to accelerate response times to customer-reported pain points as needed.
• Optimized sprint structures, reducing regression issues per sprint by 75% and improving platform stability.

The final phase ensured the platform was fully scalable, optimized for performance, and prepared for future growth. By January 2025, all eligible customers had successfully migrated to the new platform, achieving the client’s strategic business goals and empowering them to start work on new, value-add initiatives including A/B testing and segment-specific marketing. With a future-proof foundation in place, their sales teams can now focus on high-value service and business expansion, rather than transactional ordering tasks.