Coravin knows their customers are passionate not only about their products, but also about wine and wine culture in general. They wanted to create a space that would answer that passion and encourage visitors to explore the world of wine with them. To become the go-to destination for all their customers’ wine-related needs, Coravin needed to move beyond offering only their signature technology and introduce a marketplace to their ecosystem.
A marketplace serves as a key part of the Coravin strategy for becoming the central hub for all their customers’ wine needs. By offering more than just their unique product, they’re able to strengthen the relationship they have with their consumers, building loyalty over time as they continue to meet and exceed customer expectations.
But a marketplace also offers them something more: the opportunity to get to know their customers in a new way, through data-driven insights into what the community wants most. Those insights can inform strategic business decisions about new product releases, exclusive events, customer education opportunities, and more. Moreover, Coravin can now build out a more personalized experience for their customers, providing their community with a tailored experience that fits the Coravin brand’s ongoing drive for excellence.