Case Study

A Commerce Platform Designed for Scale

Setting the stage for a future of retail growth.

Flatlay of Indigo website on an iPad and iPhone with books, stationary, and plants around the devices.

Over the last 25 years Indigo has grown into a national icon as well as a beloved spot for unexpected discovery in the crowded retail landscape. Known for their thoughtfully curated selections, Indigo became Canada’s largest book, gift, and specialty toy retailer by providing an in-store experience that connected deeply with their customers. With a rise in e-commerce importance hastened by the pandemic, Indigo partnered with Orium in early 2021 to refresh their online experience to one that would match the delight their in-store shoppers know and love.

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Person reading the Content Fuel Framework book.

Foundations for Omnichannel Commerce

Retail moves quickly and in the age of online shopping, keeping pace is more important—and more challenging—than ever. Orium worked shoulder-to-shoulder with the Indigo team to assess their entire technology ecosystem, from product data, order management, and fulfillment through to merchandising, personalization, and transactions, to develop a target-state architecture and phased roadmap that would support Indigo’s vision of a market-leading experience.

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A white pumpkin sitting on a window sill, near a lit candle, a pair of glasses, a book, and a blanket.

Design Strategy for Growth Enablement

Indigo has always been more than just books, but with an expanding assortment of categories and a need to marry in-store and online shopping into a more seamless customer experience, they needed a plan for flexible growth. Orium laid the groundwork for expansion with a UX strategy, information architecture, and design system foundation that affords Indigo the opportunity to create an omnichannel experience today that can continue to adapt for whatever the future holds.

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