Left side of the infographic features black text on gray background that reads:

The Multi Problem

Business leaders need to manage complexity across the different aspects of their brand. These complexities stem from managing multiple dimensions of commerce operations, each with its unique set of considerations.

  • Technology and Integration
  • New Markets and Geography
  • Business Strategy and Operations

Right side of the infographic features connected circles in yellow, orange and blue with business challenges named inside the circles and descriptive explanations of each connected via straight lines to the outside of the named circles. The challenges and their descriptions read:


The use of different technological platforms for various business operations, necessitating seamless integration and data consistency.

Multi Payment Types:

Accommodating various payment methods including credit cards, digital wallets, bank transfers, and buy now, pay later options.

Multi-Logistics and Supply Chain:

Managing diverse distribution channels and logistics strategies, including warehouses and stores.

Multi-Regulatory Compliance and Customer Data:

Ensuring adherence to differing legal and regulatory requirements across regions, including data protection and product standards.


Managing distinct brands within a portfolio, each with its own identity and target market, while leveraging shared resources.

Multi-Language, Currency, and Audience:

Addressing the needs of a global customer base by offering content geared to regional audiences, support in multiple languages, and transacting in multiple currencies.

Multiple Points of Sale and Distribution:

Managing sales and distribution across online and in-store channels, warehouses, and other locations.

Multi Patterns in Retail:

Adapting to retail patterns like Buy Online, Pick Up in Store (BOPUS), Buy Online, Return in Store (BORIS), and Reserve Online, Pick Up in Store (ROPUS), which blend online and offline experiences.

Multi-Business Model:

Operating across various business models such as B2B, D2C, and subscription-based models.